Bright Shiny New Object Syndrome – Are Your a Sufferer?

Bright Shiny New Object Syndrome

Do You Suffer from Bright Shiny New Object Syndrome?

You hear about a brand new product, which promises to change your life, improve your business and make you more money. Full of motivation and optimism, you hand over your money.

But, instead of working with one product until you see the results you want, you get bored or distracted and then move to the next product that offers exactly what you are after. But – oh no – you see so much good stuff that you can’t pick between them. So you buy and buy and buy.

You get your goodies and you open them all up and take the first step. But it ends there. You never take the second step. You might feel overwhelmed or see another hot and trendy product to buy and you move on. Recognise this behaviour?

This is what is known as the Bright Shiny New Object Syndrome. When this happens, it means you were intrigued by a product or an idea enough that it took the place of the one you’re currently implementing.

Why Do We Suffer from Bright Shiny New Object Syndrome?

Many of us, me included, get caught up in a cycle of buying a succession of new products. It could be because we loved the way it was presented, loved the thought of making money using the product and just had to have it so we got it.

But then the newness wears off because we didn’t keep focused on what enticed us to buy the product to begin with or it didn’t work quickly enough.

Why Buying New Shiny Products Fail To Help You Succeed

Bright Shiny Object Syndrome Resource - Solo SmartsIt is fair to say that you won’t ever succeed if you continually buy products but don’t actually take the practical steps of using them.

Do you have this syndrome? How many shiny new objects have you bought in the last year? The last six months? Did you give any of them a fair effort before moving on to the next?

I know that I have a few products that I have yet to open up and start using. Now I have a (roughly thought out) plan in place so that I get round to implementation. I am getting better but I know I have a ways to go yet.

A Solution to The Bright Shiny New Object Syndrome?

Kelly McCausey - Solo SmartsKelly McCausey from Solo Smarts has created a short 4 part video series where she talks about the Bright Shiny New Object Syndrome.

She provides her own definition and shares why she thinks people are serial buyers of products that do not get used.

She has also put together a FREE resources pack which includes

  • An mp3 audio
  • A link to a text version of the audio if you prefer to read
  • A Bright Shiny Object evaluation worksheet
  • A Bright Shiny Object prep sheet

After watching the videos and listening to the audio, you could be one step closer to beating this syndrome.  🙂

Click Here for Kelly’s 4 Part Video Series

Click Here to Sign Up for Kelly’s Free Resource Pack

My Own Solution?

I am trying to curb my own affliction with this particular ailment. It is so difficult when there are so many great products on offer right? But I have got to try harder to use the products I have purchased.

Go watch Kelly’s videos, download the resource pack and let me know what you think. CLICK HERE.

Have Your Say: Do you suffer from Bright Shiny Object Syndrome? What type of product is your particular weakness? Do you have your own solution? I would love for you to share your thoughts in the comments section below.

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36 thoughts on “Bright Shiny New Object Syndrome – Are Your a Sufferer?

  1. Judy

    That’s me. Guilty! Glad you’ve got a rough plan to how to go through what you already have. I need to do this too. In fact I think I need a plan for a plan.
    Judy recently posted…All Is GroovyMy Profile

  2. Ash

    It’s human nature I guess, we’re always looking for something better than we already have. Just how every year people set New Years resolutions knowing they won’t stick to them, or starting a diet at the beginning of a new month because it gives us a sense of renewed energy to tackle something.

    I was considering buying that zazzle warrior forum product that has been promoted quite a bit but I had to hold myself back and focus on stuff I’ve already started rather than starting a whole new project.
    Ash recently posted…Are Blogger blogs worthwhile?My Profile

  3. Sherry

    Not so much a technology “bright shiny thing” – perhaps because my background is technology, user acceptance, change management etc so I use everything I’ve purchased but my “bright shiny thing” is more about all the wonderful ideas that I create and wanting to put EVERYTHING into action and of course, there are only 24 hours in the day. So I need to determine where to put my focus. Great article.

    1. Victoria Post author

      Sherry – I also have a problem with the millions of ideas swimming around in my head. The ideas come thick and fast, but, as you say, we only have 24 hours in a day so we have to slow down and focus on the project at hand. Very difficult when your next ideas feels more exciting than the presence thing you are working on right?

      Thanks for stopping by 🙂
      Victoria recently posted…My 30 Day Blog Posting Challenge – My 30 PostsMy Profile

  4. Anita

    Hi Victoria,

    I enjoy Kelly’s teaching. It is very easy to fall into the shiny object syndrome… I have to be careful about getting excited about putting together new websites and buying new themes…. I have to restrain myself LOL
    Anita recently posted…Reach out for JesusMy Profile

  5. Cynthia Dixon


    I can tell what’s cured me – not having an income! 🙂 Now that my household has a single source of income, I don’t have money spend freely. I was wanting to get a copy of Camtasia today (which I’ll put to good use) but don’t have the money to spare.

    I have screen recording software that was actually free, but it doesn’t do what Camtasia does, but it works. I can actually make mp3 files without recording video to use for voice overs.

    Not being in a position to spend is actually helping me to take inventory of what I have and learn to use the resources at hand. I’ll also wait to see how effective my plans are, and once I’m making a profit, I’ll purchase those upgrades. 🙂

    Nice post!
    Cynthia Dixon recently posted…How to Create a Custom Cartoon Character Using Logo CreatorMy Profile

      1. Cynthia Dixon

        It’s a free screen recorder. It’s pretty good too! It’s called ScreenCap Studio Inside of the software you have the option to record your screen or just audio. You click the record button and you can begin to record. Your voice file will be rendered as a MP3 file.

        You can’t edit the video inside of the software, but there’s a video editing program that comes with the software.

        In order to use it for podcasts, you’ll need another software, can’t remember what it is, but Bonnie Gean and call you. Let’s see, I think she has a blog post about the tools you’ll need here:

        Hope this helps!
        Cynthia Dixon recently posted…How to Transcribe your videos inside of You TubeMy Profile

  6. Karen

    Wow is this me! I currently have 3 classes I paid quite a lot for that I am trying to make time for. Thank goodness I can go back and review at my leisure. Thanks for the great post.

  7. Roslyn Tanner Evans

    Hey- I want people to be addicted to that bright shiny object. I make beautiful beaded jewelry and to some extent, it is an impulse purchase. But what I have seen these past few years are people being more thoughtful making jewelry decisions. If for a gift they really take their time choosing. Gone are the days of a lady walkng by my craft booth, sees a great necklace and says, I’ll buy this. Today, she needs to try 10 on.
    My own weakness is social media programs. A newbie to online marketing I have to learn everything. I noticed all the top players promoting holiday sales courses- which one, which platform,. Decisions- I made 3 commitments and am looking at a 4th- Do I have the time too implement them all- no way- so thanks for this post cause I am stopping my program purchases now. No more shiny objects for me.
    Roslyn Tanner Evans recently posted…My Inspiration for our Game of Thrones Jewelry CollectionMy Profile

    1. Victoria Post author

      Roslyn – step away from the Paypal button. lol Glad that you are trying to curb your product buying habit. lol

      It is interesting to look at the other side or rather thoes who are affected when people no longer buy as they used to. For many jewels would have been a lovely frivolous thing – now it is a special purchase so sellers are not doing so well.

      Your jewlery looks absolutely gorgeous 🙂
      Victoria recently posted…The Fantastic Benefits of Making Money Online & Living LifeMy Profile

  8. Sue Kearney (@MagnoliasWest)

    There are so many things that drive me to impulse spending. Emotional disbalance is a major factor of course. But there’s also cupboard amnesia. “Ooh, that looks like a good price. I must need that.” And then I find one or two or six of the same thing in my own cabinet.

    And then my pendulum can swing the other way, too, also often caused by being emotionally out of balance. I can want something, even need something, but I find myself unable to focus on one shiny thing long enough to actually stop and purchase it.

    I’m a work in progress, for sure!

    Love and light,
    Sue Kearney (@MagnoliasWest) recently posted…Sharing your true essence, in your own true voiceMy Profile

  9. sandy

    In all honesty, I blamed BSNO syndrome because I didn’t know what I wanted. For a long time, I didn’t understand where I fit in the online world. So I wasn’t trying to just buy shiny products, I wanted help from someone I could trust.

    Just yesterday, I confess, I bought something recommended by a PLR person I trust. The product caught my eye because it promised to help me find my niche. Then once I ordered the product, there were three back end sales before even completing the delivery of the first product. It still hasn’t been delivered and my paypal has been deducted. I’m still waiting after contacting them.

    I was sold something I thought would help me with the main issue I’ve always had. But the back end product sales has made it clear that the first product, will have limitations. Again, I feel tricked. That’s it. No more products for me: I can’t afford this addiction….LOL

    1. Victoria Post author

      Hi Sandy – It can be really difficult to figure out what one should be doing online. As you say, we look to find the answers in the different products that are available but still come away confused and unsure.

      Do you have an idea of the things that you definitely do not want to do. That is one place to start. Then it might be a matter of trying different things for a certain amount of time, evaluating the results and your level of enjoyment. if both are good, continue on that path. If not, time to try another route.

      Hope that you were able to get the Paypal issues sorted out. With regards to finding your niche, If I can help at all, let me know 🙂
      Victoria recently posted…Bright Shiny New Object Syndrome – Are Your a Sufferer?My Profile

      1. sandy

        Not only did I get it sorted out but found that the par affiliate is the best. She lived up to deliver quality customer service and so did the content provider. I’m writing this after reading your article on seasonal affiliate marketing and I’m going to try it. I like your advice: just try something and then you can always try something else. Thank you so much for being a trusted blogger and marketer. But first, now that I’m inspired once again, I’m off to read some more of your articles on this blog.
        Happy to be here.

  10. Joy Healey

    Hi Victoria

    I’m almost reformed:-) At least I’ve recognised the problem and doing a not-bad job of resisting!

    It’s not helped by the fact that some of the prices are so very reasonable that you think, “Well, it’s only $8, that won’t break me” – but then you see how they mount up.

    I was VERY bad at one time, but as Sandy said, in the beginning I think it’s a matter of finding where you fit and trying different things until you settle down and USE them

    In fact the post I’m showing below on the CommentLuv link is an example of what happened when I DID actually use some training material.

    Joy Healey recently posted…Using Internet Marketing Training CourseMy Profile

  11. Bonnie Gean

    I’m not as bad the last half of this year as I was the beginning. Since purchasing Tiffany’s book, I’ve started reviewing the products I bought and had a chance to use.

    There are so many more to go! LOL

    I shall PIN Kelly’s stuff and download it later. For now, I need to keep plugging at my latest product to get it done!

    Wonderful post. Thanks for sharing!
    Bonnie Gean recently posted…How to Create a Clown Image in PowerPoint (Part 1)My Profile

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