Do You Suffer from Bright Shiny New Object Syndrome?
You hear about a brand new product, which promises to change your life, improve your business and make you more money. Full of motivation and optimism, you hand over your money.
But, instead of working with one product until you see the results you want, you get bored or distracted and then move to the next product that offers exactly what you are after. But – oh no – you see so much good stuff that you can’t pick between them. So you buy and buy and buy.
You get your goodies and you open them all up and take the first step. But it ends there. You never take the second step. You might feel overwhelmed or see another hot and trendy product to buy and you move on. Recognise this behaviour?
This is what is known as the Bright Shiny New Object Syndrome. When this happens, it means you were intrigued by a product or an idea enough that it took the place of the one you’re currently implementing.
Why Do We Suffer from Bright Shiny New Object Syndrome?
Many of us, me included, get caught up in a cycle of buying a succession of new products. It could be because we loved the way it was presented, loved the thought of making money using the product and just had to have it so we got it.
But then the newness wears off because we didn’t keep focused on what enticed us to buy the product to begin with or it didn’t work quickly enough.
Why Buying New Shiny Products Fail To Help You Succeed
Do you have this syndrome? How many shiny new objects have you bought in the last year? The last six months? Did you give any of them a fair effort before moving on to the next?
I know that I have a few products that I have yet to open up and start using. Now I have a (roughly thought out) plan in place so that I get round to implementation. I am getting better but I know I have a ways to go yet.
A Solution to The Bright Shiny New Object Syndrome?
Kelly McCausey from Solo Smarts has created a short 4 part video series where she talks about the Bright Shiny New Object Syndrome.
She provides her own definition and shares why she thinks people are serial buyers of products that do not get used.
She has also put together a FREE resources pack which includes
- An mp3 audio
- A link to a text version of the audio if you prefer to read
- A Bright Shiny Object evaluation worksheet
- A Bright Shiny Object prep sheet
After watching the videos and listening to the audio, you could be one step closer to beating this syndrome. 🙂
My Own Solution?
I am trying to curb my own affliction with this particular ailment. It is so difficult when there are so many great products on offer right? But I have got to try harder to use the products I have purchased.
Go watch Kelly’s videos, download the resource pack and let me know what you think. CLICK HERE.
Have Your Say: Do you suffer from Bright Shiny Object Syndrome? What type of product is your particular weakness? Do you have your own solution? I would love for you to share your thoughts in the comments section below.