Hello and welcome to Victoria Virgo.com. This is the first post for my “new” blog. The “new” is highlighted because I have had this website for quite a while. I was using it as a hub because I wasn’t sure what I wanted to write about.
Branding, Branding, Branding
Coming from a marketing background I know about the importance of branding. I know that you need to have a clearly defined message so that people understand what they are reading or looking at. If you want visitors to return to your blog, you have to be on point about your topic so that if a visitor returns, they know exactly what they are going to find.
For example, if your passion is salsa dancing and you write about salsa dancing lessons,the music, the clothing, the moves and the people involved in that arena, then visitors who are interested in all things dance will gladly return to your blog each time you publish a new post. They will know what to expect.
If your passion is travel and you write about the different places you have visited, the different things you have experienced on the road and the different types of hotels, hostels and camping sites you have stayed at, people who are interested in travel will know that type of posts to expect from you so they will happily return to read about your next epic adventure.
Er….. So What is My Brand?
Now the problem is that I love salsa dancing. I love to travel, I like working out how to make money online, I love writing, I love entertaining people with little tidbits of this and that.
How can I write a blog when I can’t narrow down my interests so that it doesn’t become a completely confusing mess of messages?
The Solution: Call it a Lifestyle Blog and write about what you like. The thread that unites all the things that I like to write about is – me. Yep, little old me
Now I don’t know if people will be interested in reading about what I like to get up to in my life here in London town or how I am trying to make money online so that I can create the lifestyle that I want. So I thought I would just write and see what happens.
What Will Readers Take Away from This Blog?
With this “new” blog the idea is to fufill the following brief. I hope that people – you – will visit this blog and be:
- Inspired – to try new things
- Motivated – to get things done
- Entertained – and smile or even laugh
- Educated – and learn new things
Have Your Say: Please feel free to share your thoughts and insights in the comment sections of the posts and hopefully we will be able to help each other to live our best lives.
Thanks for reading and I look forward to getting to know you
Image – https://www.flickr.com/photos/nutmegdesigns