How To Use Your Facebook Page To Increase Engagement – 5 Top Tips

Facebook is the most popular social media platform that people use. If you are a fiction writer, blogger, or product creator, it makes sense to harness its power to try and engage with those who are interested in what do. You can do this by setting up a Facebook Page.

How to use Facebook Pages to increase engagementCreating your own Facebook Page can be a very useful marketing and branding tool and the great news is that you can do this for free. Once you have set up your page, it can help you to:

  • Let people know more about you
  • Get more visitors to your blog
  • Get subscribers to your mailing list

5 Ways To Increase Engagement on Facebook

I did a little bit of research and found that there are 5 top things you should do that will help to increase engagement. These tips would be suitable for all types of Facebook Pages and they are really easy to implement.

  1. Share Relevant Photos
  2. Ask Simple Questions
  3. Add Your Facebook Page Link Everywhere
  4. Like Similar Facebook Pages in Your Genre
  5. Promote Your Book / Products

#1 – Share Relevant Photos

A great way to show your personal side is to share photos on your page. You can choose to use your own pictures or you can buy them. Add a quote that is relevant to your niche. You can even take a look at pictures from other people’s Facebook Pages and share them on yours.

#2 – Ask Simple Questions

You can encourage interaction on your page by asking a question. Think about questions that are easy to answer so that people do not have to think too hard. There is a reason why people love the Thumbs Up buttons on Facebook. It is a quick and easy way to leave a response. Pose fun questions that require either a yes or no answer or something like who is your favourite author or what is your favourite chocolate bar. Easy to answer questions can bring a some traction to your page.

#3 – Add Your Facebook Page Link Everywhere

If you have a Facebook Page, you want people to be able to join it quite easily so take the hard work out of it by adding your Page Link to your blog. You can add it to the sidebar of your website too.

You should also add the link to the bottom of your emails and newsletters so that people can go to it straight away. Mention the link and ask people to Like the page.

Other places to add your Page link are the confirmation page when people sign up to your mailing list and you can also add the link inside your books.

Hey! Click Here To Follow Me on Facebook! See what I did there ;)

#4 – Like Similar Facebook Pages in Your Genre

It might take a little research but you should find a selection of Facebook Pages that are in your genre or niche. Visit the page and use your Facebook Page Profile to Like these pages. You should always interact on these pages by leaving relevant comments and liking relevant posts. Don’t go overboard or you will look like a spammer.

#5 – Promote Your Books / Products

A Facebook Page is a great tool to help promote your books or products. You can write blog posts and add the link to your page. You can use your Amazon affiliate links to add your books too.

If you are interested in using Facebook’s advertising service, you will need to have a Facebook Page in order to make use of that service. Advertising on Facebook has helped many authors rake in the cash but there is a learning curve as you have to figure out how to set well targeted ads.

I will be looking into doing this sometime in the future.

What I Will Be Doing With My Facebook Pages

I have two main Facebook Pages set up. One is called Victoria Virgo – Writer. This page is related to this blog.

Click Here to Follow Me on Facebook

The other Facebook Page is Audra Bell Writes, which is connected to my author website.

I need to go and add my links to the places I mentioned above and I have set out a schedule of things I will post on a daily and weekly basis. This should lead to increased engagement, which I hope will lead to people being interested in taking a look at my blog (s) and deciding to become a subscriber to my list.

I will make a note of some statistics now and I will then come back to do a follow up post to see if there has been any difference. That’s all for now folks :)

*The Pic? Me in Cuba – Oct 2016

Have Your Say: What do you think of Facebook Pages? Have you set one up for your own blog or business? I would love for you to share your thoughts in the comments section below.

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8 thoughts on “How To Use Your Facebook Page To Increase Engagement – 5 Top Tips

  1. Kat Sturtz

    Good tips summary. Looking forward to seeing what changes you make to your sites.

    Facebook is a terrific platform for networking, connecting with business prospects, and staying connected with family, friends, and clients. For anyone building a business, online and or bricks and mortar, having a Facebook page is a must.

    Reply
    1. Victoria Post author

      Thank you Kat – I have had my Facebook Page for a long time but never really knew what to do with it. I hope to provide interesting content and share a bit of my personality so that people are curious to take a look and find out more about my fiction writing.
      I look forward to recording any differences that occur over the next few months. Wish me luck :)
      Victoria recently posted…How To Use Your Facebook Page To Increase Engagement – 5 Top Tips My Profile

      Reply
    1. Victoria Post author

      Sarah – I was definitely not at the front of the line when everyone joined Facebook so getting my Facebook page together was a mini achievement in itself. lol.

      See, we have to go where the people are right? Loving what you are doing with your page and your Facebook groups. I think this might be the next step for me. Scary though.
      Victoria recently posted…Tiffany Lambert’s Kindle Fiction Challenge – My ReviewMy Profile

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  2. April Lemarr

    Victoria – Thanks for making this list. I definitely need help in this part of my business. I have discovered that I get more engagement when there is an image — like a personal photo or a social meme. I will keep these in mind while I work on letting more people know about my Facebook page!

    April
    April Lemarr recently posted…Love Ideas – But Have No Focus?My Profile

    Reply
    1. Victoria Post author

      April – thank you so much. And thank for the tip on how popular memes and persoal photos are. I have definitely noticed on my personal profile that my photos get way more thumbs up and comments than anything else.
      Good luck with your own Facebook Page :)
      Victoria recently posted…3 Reasons I Like Writing Short StoriesMy Profile

      Reply

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