Facebook is the most popular social media platform that people use. If you are a fiction writer, blogger, or product creator, it makes sense to harness its power to try and engage with those who are interested in what do. You can do this by setting up a Facebook Page.
Creating your own Facebook Page can be a very useful marketing and branding tool and the great news is that you can do this for free. Once you have set up your page, it can help you to:
- Let people know more about you
- Get more visitors to your blog
- Get subscribers to your mailing list
5 Ways To Increase Engagement on Facebook
I did a little bit of research and found that there are 5 top things you should do that will help to increase engagement. These tips would be suitable for all types of Facebook Pages and they are really easy to implement.
- Share Relevant Photos
- Ask Simple Questions
- Add Your Facebook Page Link Everywhere
- Like Similar Facebook Pages in Your Genre
- Promote Your Book / Products
#1 – Share Relevant Photos
A great way to show your personal side is to share photos on your page. You can choose to use your own pictures or you can buy them. Add a quote that is relevant to your niche. You can even take a look at pictures from other people’s Facebook Pages and share them on yours.
#2 – Ask Simple Questions
You can encourage interaction on your page by asking a question. Think about questions that are easy to answer so that people do not have to think too hard. There is a reason why people love the Thumbs Up buttons on Facebook. It is a quick and easy way to leave a response. Pose fun questions that require either a yes or no answer or something like who is your favourite author or what is your favourite chocolate bar. Easy to answer questions can bring a some traction to your page.
#3 – Add Your Facebook Page Link Everywhere
If you have a Facebook Page, you want people to be able to join it quite easily so take the hard work out of it by adding your Page Link to your blog. You can add it to the sidebar of your website too.
You should also add the link to the bottom of your emails and newsletters so that people can go to it straight away. Mention the link and ask people to Like the page.
Other places to add your Page link are the confirmation page when people sign up to your mailing list and you can also add the link inside your books.
Hey! Click Here To Follow Me on Facebook! See what I did there
#4 – Like Similar Facebook Pages in Your Genre
It might take a little research but you should find a selection of Facebook Pages that are in your genre or niche. Visit the page and use your Facebook Page Profile to Like these pages. You should always interact on these pages by leaving relevant comments and liking relevant posts. Don’t go overboard or you will look like a spammer.
#5 – Promote Your Books / Products
A Facebook Page is a great tool to help promote your books or products. You can write blog posts and add the link to your page. You can use your Amazon affiliate links to add your books too.
If you are interested in using Facebook’s advertising service, you will need to have a Facebook Page in order to make use of that service. Advertising on Facebook has helped many authors rake in the cash but there is a learning curve as you have to figure out how to set well targeted ads.
I will be looking into doing this sometime in the future.
What I Will Be Doing With My Facebook Pages
I have two main Facebook Pages set up. One is called Victoria Virgo – Writer. This page is related to this blog.
The other Facebook Page is Audra Bell Writes, which is connected to my author website.
I need to go and add my links to the places I mentioned above and I have set out a schedule of things I will post on a daily and weekly basis. This should lead to increased engagement, which I hope will lead to people being interested in taking a look at my blog (s) and deciding to become a subscriber to my list.
I will make a note of some statistics now and I will then come back to do a follow up post to see if there has been any difference. That’s all for now folks
*The Pic? Me in Cuba – Oct 2016
Have Your Say: What do you think of Facebook Pages? Have you set one up for your own blog or business? I would love for you to share your thoughts in the comments section below.