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My Fiction Book Promotion Plan for January

my-book-promotion-plan-for-january

The Journey of a Fiction Writer – It’s All Trial and Error

So I have written collection of short stories and I would like to make some money from them. The most important thing I have to do is let the world know that these short stories exist. So I need to figure out how to promote them. This is the plan that I have come up with.

My 4-Point Book Promotion Plan

By being a member of several Facebook groups and writing forums I have learned how different writers have promoted their work and found their audience. I have no idea if these things will work for me but the only way to find out is to give it a try.

Here are the 4 things I did in order to set up my book promotion schedule for January:

  1. I Created a Permafree Book Offering
  2. I Created a Free Gift Offer
  3. I Created a Way to Capture Emails
  4. I Chose 3 Promotional Websites to Promote My Book

#1 – I Created a Permafree Book Offering

At the moment I have published 5 short stories under my pen name. They are stand-alone stories and the theme is love. The first story is about 5,000 words long and was written in order to be the free book offer. Once I was able to make it Permafree (which means that it is free to download from Amazon), I knew I wanted to use this as part of my marketing and promotion.

During the month of December 2016, the book was downloaded about 30 times without any promotion. Now it will be interesting to see how many downloads I get after this month’s promotion.

#2 – I Created a Free Gift Offer

Sometimes it is not enough to offer just one free story. There are many writers who also advertise a FREE GIFT OFFER in their Permafree book. This is a great way to capture the emails of potential customers. If they like your first story, they may be curious to read your next one and will happily provide their information. Once you have the email, you can actively engage with them to see if they are interested in purchasing other stories.

I wrote another short story and have set this up as my free gift offer.

#3 – I Created a Way to Capture Emails

If you want to get people’s email addresses, you need to use the right tools and the system I use is Aweber. You can sign up for a 30 day free trial and then there is a monthly fee. It is possible to collect emails with or without having a website.

I decided to create a simple sign up form that isn’t linked to my author website. I did this because it was quicker and meant I was less likely to procrastinate about getting the page set up as Aweber does that for you.

I just had to add the link to the back of my book so that people can click on it and sign up.

#4 – I Chose 3 Promotional Websites to Promote My Book

There are lots of different websites and services that will promote your book. They all vary in prices and have their own criteria about the type of books they accept. Some will take any and all books, some will only promote a specific genre and others will only promote books of a certain length and with the right amount of Amazon reviews.

I chose to use the three following services

  • Bknights from Fiverr.com
  • Choosy Bookworm
  • Bookshark

I decided to schedule the promotions one week apart. I did this so that I could have a way of measuring the effectiveness of each service. I will be able to calculate how many books are downloaded and see which service is the most cost effective. I have no way of knowing if this is the best strategy so it will be a case of trial and error. I won’t know if it is right or wrong unless I give it a go. So I am giving it a go.

I will report back on the results in a future post.

That’s The Plan

So that is my 4-Point Promotional Plan for My Short Story this January. There are two things I would like to gain from this experiment.  One of my goals for January 2017 is to add 100 subscribers to my author email list. . At the moment it consists of two people – both are me. Lol.

The second great thing would be if this promotional strategy leads to some actual sales of my other stories. We shall have to wait and see. I am a little nervous about this but excited too. Wish me luck.

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Have Your Say: Have you heard of or used any of the books services mentioned above? Were you happy with your results? I would love you to share your thoughts in the comments section below.

photo credit: iamWing_ The devil’s smile via photopin (license)